Antoine Sochat

Freelance & entrepreneur

Marketing, Growth, Product, Data, Ops

antoine@soch.at

LinkedIn profile

What I can do for you:

Acquisition

Website (Webflow, Framer or React JS), SEO, SEA, Meta Ads, Strategy and user journey

> Maximised website conversion rate at Airbnb - case study> Built the acquisition funnel at Airbnb (SEM, Ads..)  - case study> Reached the first position on Google at Airbnb - case study

Conversion

Sales processes, User journey,
Optimization, Automation

> Created the inside sales team at Luckey> Automated the partner recruitment process at Airbnb

Retention

Customer success (LTV calculation, processes…), Customer support (priorization, efficiency, automation, cost reduction), Upsales  (opportunities spotting)

> Built an automated NPS process > Calculated customer LTV to prioritize their satisfaction

Product

Discovery, Features priorization, 
Specs, Design on Figma

> Designed an app on Figma following the F.O.C.U.S.E.D method and The Mom Test

Strategy

Competition gap, Market study to spot warnings and opportunities

> Pivoted a whole business unit at Airbnb - case study> Expanded Luckey internationally - case study 

Operations

ROI optimization (avg customer revenue, cost reduction), Customer onboarding processes, Company structure to gather and assign resources, Automation

> Coded rules to assign customer inquiries to the right CS agent and reduce costs> Created onboarding trainings for partners at Airbnb